How to Create a Winning Communication Strategy

Do you want a communication strategy or a successful communication strategy? There is a massive chance for positive impact when communication is properly planned and distributed through the appropriate channels at the appropriate time. Do you have what it takes to communicate effectively?

Below are a list of areas that you will want to consider when creating a successful communication strategy.

1. Do you know your culture?

If you do not understand how your people work, socialize, and interact with each other you will not be able to effectively communicate with them because you will not craft the words in their language. For example, a company that is highly intrinsically motivated will need to understand what you’re communicating will help people. And a company that is highly extrinsically motivated will need to understand how what your communicating will help individuals and them specifically.

Intrinsic motivation is centered around helping people and feeling good about the work accomplished.  Extrinsic motivation has more to do with power, influence, and monetary rewards.   To read more about motivation theory, I recommend Drive by Daniel Pink.

2.  How many communication channels are you able to use at your company?

Do you use an intranet to communicate articles or information to people? Does your company ever send a voicemail out to all employees? What has been the most effective email communication campaign in the past? Does your company have TVs at all building lobbies? Do your executives frequently hold large group meetings or host Town Hall meetings?

My advice here would be to devise a way for employees to hear your message three times from three different sources.  I call it the 3×3.  If we hear or read the same message 3 times from 3 different sources we are more likely to remember the purpose.

3.  Do communications need to go through an approval process, for example, your marketing department?

In the past, I have also worked with several companies that filter all communications through their human resource department. You will want to make sure that you connect with the approval process and start the discussions early so no one is surprised, everyone is aware of what you are communicating, and whomever sends the communications are educated on the details.  Your “sender” may receive questions and if they show ignorance, your mess may have lost all its power.

 

In summary, know your culture to communicate effectively, communicate 3 times in 3 different ways, and understand the process to communicate at your company.  If you conquer these three main points, you will communicate much more effectively at your company.

Nicholas is an information technology and organizational behavior leader with over 20 years of experience managing complex ITSM processes, leading teams of professionals, and developing high-level strategy for operational effectiveness. Nicholas has a B.A. in Organizational Behavior from The College of Saint Scholastica and an MBA from The Carlson School of Management through the University of Minnesota. He has worked at Accenture, Faegre Baker Daniels (Formerly Faegre & Benson), Capella University, The Pillsbury Company, LifeTouch, Bremer Bank, and now is currently a Solutions Architect at Concurrency, a top mid-west Microsoft partner. Nicholas is currently a member of the following organizations: - International Institute of Business Analysis

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